Introduction

YUELI Group Co., Ltd. was founded in 1996 and is a modern enterprise that integrates design, research and development, manufacturing, brand operation, and sales. With over 20 years of deep cultivation in the industry, the company focuses on the fields of hair dryers, beauty and hairdressing appliances, personal care appliances, and home care appliances. Relying on three major production bases (with a total construction area of 260000 square meters), the company has built a full chain of industrial strength with a professional design team, sound management system, and cutting-edge testing equipment.

With technological innovation and quality assurance, the company has won multiple honors such as high-tech enterprise, national green factory, and customs AEO advanced certification. It has passed the ISO full series management system and international certifications such as GS, CE, EMC, ETL, etc. Its products are exported to many countries and regions around the world, including Europe, North and South America, Japan and South Korea, Southeast Asia, etc.

Adhering to the core concept of "improving oneself and giving back to society", Yueli always improves its products and services with high standards, and is committed to achieving the common development of customers, employees, enterprises, and society.


500

+
Group patent achievements

26

+
Floor area(10000m²)

100

+
Exported to countries and regions

29

Year
Focus on intelligent manufacturing
of personal care appliances
Culture
Bringing beauty and surprise to people
Corporate Mission
Corporate Mission
Bringing beauty and surprise to people
Corporate Vision
Corporate Vision
Become a leader in the global personal care appliance industry
Corporate Values
Corporate Values
Respect, responsibility, innovation, cooperation
Corporate Mission
Corporate Mission
Bringing beauty and surprise to people
Corporate Vision
Corporate Vision
Become a leader in the global personal care appliance industry
Corporate Values
Corporate Values
Respect, responsibility, innovation, cooperation
Honors
History
Improve yourself and give back to society
Annual sales exceeding 2.5 billion, continuous large-scale and high-quality development.
2024
Annual sales exceeding 2.5 billion, continuous large-scale and high-quality development.
Authorized by TUV Rheinland TMP Witness Laboratory in Germany, with internationally recognized technical quality.
2021
Authorized by TUV Rheinland TMP Witness Laboratory in Germany, with internationally recognized technical quality.
Establish Xiaoshi and Langfei brand companies and increase brand operation layout.
2019
Establish Xiaoshi and Langfei brand companies and increase brand operation layout.
Building a digital factory and upgrading manufacturing processes.
2018
Building a digital factory and upgrading manufacturing processes.
Annual sales exceed 1 billion, significantly increasing market size and industry influence.
2015
Annual sales exceed 1 billion, significantly increasing market size and industry influence.
The 170 acre third factory area has been completed, with international cooperation and the launch of beauty and care services.
2014
The 170 acre third factory area has been completed, with international cooperation and the launch of beauty and care services.
Transforming products towards the mid to high end and collaborating with global high-end brands.
2009
Transforming products towards the mid to high end and collaborating with global high-end brands.
A 43 acre second factory area has been built, completing automation transformation and focusing on clothing and hair care products.
2006
A 43 acre second factory area has been built, completing automation transformation and focusing on clothing and hair care products.
A 26 acre new factory area has been put into operation, expanding the hair dryer project based on the ironing series and enriching the product matrix.
2000
A 26 acre new factory area has been put into operation, expanding the hair dryer project based on the ironing series and enriching the product matrix.
The company was established, focusing on the field of small household appliances.
1996
The company was established, focusing on the field of small household appliances.